What Makes a Good Lead (And How to Spot a Bad One Fast)
What Makes a Good Lead (And How to Spot a Bad One Fast)
🔴 The Problem
You're getting enquiries… but they’re not turning into jobs.
Why?
Because not all leads are created equal.
🟣 The Shift You Need to Make
Stop chasing every lead.
Start identifying who’s ready to buy—and who’s wasting your time.
🤎 3 Ways to Spot a Good Lead Fast
1. They have a clear problem you can solve
Good leads come in saying “I need help with…”
Bad leads say “just looking around…”
2. They understand your service/value
✅ They've read your site, seen your work, or were referred.
❌ They’re not messaging 5 businesses for the cheapest price.
3. They follow your process
If they fill in your form, book the call, or respond quickly—they’re serious.
🟡 If You Don’t Qualify Properly…
You waste time on leads that never convert
Your calendar fills with no-shows
You get discouraged and burnt out
🔵 When You Do...
Your close rate improves
You enjoy conversations with better-fit clients
You protect your energy and time
Your marketing works harder
✅ Internal Links
🟢Stop Chasing Every Lead. Start Closing the Right Ones.
Copy:
Not all leads are created equal. Protect your time and energy by learning how to qualify the right people—and build a sales process that filters out the tyre-kickers.
👉 The best sales system isn’t about more leads. It’s about better ones.
